What is B2C Sales: Features of the Right Sale
You have probably asked the question: “What is b2c sales?”
B2C or business-to-consumer is the sale of goods or services directly to the end consumer. Any retail outlet or online shop can be considered “business to consumer” as long as it caters to ordinary people.
There are times when a company has two sales strategies at once:
- it sells to the end consumer, i.e. it sells a b2c system;
- it sells to another company for resale or for internal use, i.e., it implements a b2b-system.
Selling goods or providing services without an intermediary is the key difference between business to consumer and business to business.
Features of B2C Sales
Among the features are the following:
- A company’s client in b2c is a human being. This fact makes the retail business pay special attention to the points of interaction with customers: sales offices, retail spaces, online showcases.
- For b2c, the territorial location of sales outlets is of great importance. Retail shops in the city center usually attract more customers. With the development of e-commerce, this feature is disappearing, but it remains valid for essential goods and services.
- Mass production is characteristic of b2c. The end customer usually buys in small batches, so it is not profitable for b2c companies to make a product for every customer.
- Marketing of b2c companies is based on emotional impact. In the selection process, the end-customer listens more to his or her feelings than to the arguments of reason.
- B2C is not just about face-to-face sales in a mall or shop. The number of companies with an online sales system is growing. They create a website, start social media groups and run online advertising.
It is worth bearing in mind that in b2c, personal relationships are very important. Therefore, it’s possible to lose a customer through rudeness, but to gain a loyal loyal customer through a good attitude.
Building a Reliable B2C System
You can use the following strategy to sell to the end consumer:
- Identifying the Target Audience and Their Needs – the more information you have about potential customers and their needs, the more effective the sales will be.
- Positioning the Company – to win loyal customers in a highly competitive market, a company needs to have a distinctive characteristic, a feature. It will keep the customer coming back to you again and again. When a consumer thinks of a particular brand for a particular phrase, that’s brand positioning.
- Define the Marketing Strategy – depending on the audience, goals and size of the company the optimal set of promotion tools will vary. Therefore, it is worth hiring a marketer or an advertising agency to find your first customers and attract them for repeat purchases. Popular b2c marketing tools are various types of advertising: billboards, banners, leaflets, social media promotion, contextual advertising.
- Service for B2C Sales – it is important to make the shop or website user-friendly for visitors: train salespeople and managers so they can advise customers and provide convenient payment/delivery methods. For excellent B2C sales, it is important to pay attention to all the factors mentioned.
So, a system of such commercial relationships is a winning marketing direction in the marketplace. And the B2C sector, if built correctly, will play a key role in your business process chain.