In addition to picking the right paper and design for a postcard, it is very important to ensure you choose the right dimensions for your postcard. This will help a lot because it is part of your marketing strategy. The size you select could make or break your marketing campaign.

How to select the right size will depend on the need at hand. There are different sizes offered by sellers including 4″ x 6″, 4.25″ x 6″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 9″, and 6″ x 11″. 6×11 postcard printing sees you with the largest possible size of postcards.

Also, you might want to select one of the two kinds of folded postcards, namely half-folds and tri-folds. The half-fold sizes are of different types too, namely the 8.5″ x 6″ (folds to 4.25” x 6”), 10″ x 7″ (folds to 5” x 7”), 11″ x 8.5″ (folds to 5.5” x 8.5”), 12″ x 9″ (folds to 6” x 9”), 12″ x 11″ (folds to 6” x 11”). The tri-folds are also on various sizes including 12.75″ x 6″ (folds to 4.25” x 6”), 15″ x 7″ (folds to 5” x 7”), and 16.5″ x 8.5″ (folds to 5.5” x 8.5”).

Again about the sizes when printing the 6×11 postcard printing or postcards of any other sizes, they do not have to be in landscape orientation. No. They can also be printed in the portrait orientation depending on your design file and preferences.

Again, you do not have to worry about bulk mailing when thinking about the size of postcards desired: that’s because all postcards of any size can be mailed in bulk. However, these cards being mailed need to meet some requirements such as those of the USPS. Besides complying with the USPS mailing condition, the client can also opt for envelopes if it is not possible or allowable to change the layout of the design to suit those requirements.

There are some factors, however, that you should consider before choosing the size. One is cost of mailing because the rates of postage will be dependent on the card size. Some sizes will qualify for the First Class Card rate of postage, for instance the 4” x 6” and 4.25” x 6” sized postcard. Others, namely the 4.5” x 6” up to 6” x 11” postcards, can either qualify for either the First Class Letter rate or Standard Bulk rate.

Again, when postcards are mailed with envelopes (when design cannot be changed to meet the USPS requirements), they cost more money in terms of postage cost. This applies even for folded cards and brochures. The other option when you cannot alter layout design or use an envelope to meet the requirements is to use a self-mailer. In this case, you will be stamping each and every postcard and then drop them off in the post office yourself. This will obviously take more time and efforts.

Once they are printed, postcards will take around 2 to 3 business days for mailing preparation. However, folded postcards will require an additional 2 business days for purposes of tabbing. First Class rate mails will take 3-5 business days nationwide to deliver. Standard Bulk mails will take around  5-14 business days nationwide.

Again, although customers are free to design postcards, some sellers may offer specific layout templates. Customers following these layouts will be better when it comes to placing the address, postal markings, and indicia placing.

About Author:  Author of this blog is a content marketer who formally worked at Emerging NewsHub 24. A writer by day and a reader by night, he is loathe do discuss himself in the third person, but can be persuaded to do so from time to time.